Phone House, managed by Dominion Global in markets such as Spain, is the multi-brand leader in the telecommunications retail and consumer technology sector. Its evolution towards a comprehensive services model ranges from device Rentik leasing to Zurich insurance and energy.
To sustain this growth, they rely on an immense capillary network made up of thousands of distributors and marketers who prescribe and sell the group's services in alternative channels.
The Challenge
Ensuring an agile, unified, and 100% digital sales process across thousands of non-exclusive distributors to maximize product penetration without losing operational control. The main challenge was to design a comprehensive BSS system (Customer Hub) to unify disparate workflows: Telco sales, Rentik, insurance, and utilities; integrating scoring, e-signatures, recurring payments, and marketing into a single platform connected via API.
Dynamic sales frontend with real-time updated catalog via API.
Comprehensive processing of insurance with policy parameterization and scoring. Same-session electronic signature with Tecalis Sign.
Integration of automated recurring payments (SEPA/Card mandates). Control panel and capillary management of thousands of distributors by zones. Marketing automation and operational alerts based on seller behavior.
Total commercial unification of renting, telephony, and insurance in a single platform for thousands of stores. Reduction in processing time by eliminating friction in the sales and payment flow. Absolute control and real-time traceability of operations, activations, and risks for Dominion. Maximum scalability and technical flexibility to introduce disruptive new services in a matter of days.
Discover all the project details and more in-depth information by downloading the PDF.
