Leasing: Web, Call Center, and In-Store Contracting and Activation

Rentik is the first leasing/renting service in major retail distribution in Spain. With a "Device-as-a-Service" (DaaS) model, it offers an omni-channel, multi-category, and multi-brand approach. To sustain this strong expansion, it distributes its services through its online environment, telephone sales, and more than 2,000 physical points of sale, supported by major industry-leading partners and its own network.

It offers solutions for both individuals (B2C) and companies through Rentik Business (B2B), which involves managing different levels of complexity in contracting and identity needs.

To design a secure omni-channel contracting and activation funnel against fraud and default, while maintaining an agile and intuitive customer experience. The main challenge was to orchestrate an identical and centralized activation process across three very distinct channels: the web, telesales, and physical stores. All of this required integrating biometric fraud prevention, AI scoring, and real-time digital signature, along with insurance contracting with visual traceability, all within a single transactional flow.

Tecalis designed and developed a custom contracting and activation flow, leveraging the power of Tecalis Identity and Tecalis Sign, and connecting with Única© by Dominion Global and PH. Seamless environments were created for web, in-store, and call center channels, featuring:

• Fraud Prevention and Identity (KYC/KYB) with advanced biometric and digital validation systems.
• Real-time AI Scoring to evaluate risk without requiring the customer to upload pay stubs or receipts.
• Device Auditing through intelligent photo capture from various perspectives to secure terminals.
• Omni-channel Electronic Signature with Tecalis Sign, completing the contract with full legal validity instantly.
• Optimized UX/UI to achieve the perfect balance between maximum financial security and a friction-less experience.

Understanding the complexity of omni-channel ecosystems and subscription models allows us to design solutions that optimize operations, prevent fraud, and protect revenue. The results of the Rentik project show:

• +22% in the overall conversion rate thanks to an uninterrupted omni-channel flow.
• +15% increase in ARPU (Average Revenue Per User), derived from real-time scoring models and pricing optimization.
• +45% in the customer renewal rate, driven by an impeccable user experience.
• Guaranteed Security through real-time credit assessment and robust audit-trails for devices.